Coaching & Strategy
Altitude’s marketing and social media coaching is designed to help you put a plan in place that will build your brand online. We’ll take you through four important phases of brand building through social media:
Listening: Here we help you understand how your brand is perceived online and where opportunities are to build on your strengths and address the weak links. You’ll learn about the tools and techniques for monitoring your online reputation, and how to prioritize your future outreach.
Planning: We’ll determine what tools and approaches make the most sense for your business based on your resources and budget, and what we learned through listening. We’ll also help you choose your social media team, teach them best practices, and put together a plan for the next step:
Participating: Using what you’ve learned through listening and planning, this is where your business gets involved in the online conversation. We’ll help you find your brand advocates, learn how to best connect with them, and understand the dos-and-don’ts of social media participation. You’ll establish a unique perspective and valuable, content-driven presence on the web.
Learning: Success in social media is defined by being nimble, engaged, and responsive. We’ll work with you to capture your key learnings and turn them into strategies you can act on, continually refining and improving your brand-building through social media.
We’re not a big agency with gold-plated fees, and we aren’t going to come in just to give you big picture theory. Our role is to really and truly help you not only understand social media as a whole, but figure out how to put it into practical practice for your business. The best thing we can do for you is to come in, work hard with your team, teach them what we know, and get out of the way.
Please feel free to reach out to us to discuss your project! We’re happy to talk to you about the approach that makes the most sense for your business and your brand and create a custom proposal just for you.



Amber Naslund (@ambercadabra on Twitter) is a communications and business strategist and the Director of Community for 




Tamsen McMahon (@tamadear on Twitter) is a communications and branding strategist who consults, writes, and speaks in service of helping people and organizations make change happen. She’s the Director of Digital and Strategic Initiatives at 