I deliver passionate presentations that are jam-packed with expertise, practical experience and concrete takeways. Whether your audience is corporate executives or conference-goers, I’ll bring you a relevant, flawlessly executed keynote or featured presentation about how marketing and communication are different and more exciting than they’ve ever been.
Complexity can range from the basics to dig-deep concepts about social strategy implementation, digital literacy, digital marketing or online communication. Some current topics are below, but I’m always happy to work with you and suggest a topic that’s fresh, relevant for your audience, and entertaining to boot.
Already seen me speak and just want to get on with booking me already? For more information on availability and current rates, contact me with a date and details about your event.
Selling Social to the C-Suite: Getting Enthusiastic Buy In
One of the biggest barriers to larger scale adoption of social business practices is fear. Fear of the unknown, of the risks, of having the right strategy and the right talent in place to lead the charge. We’ll review the reasons that executives resist social programs, and how you can build a plan and a framework that addresses those concerns with tangible programs and initiatives to not only sell the idea of social business, but get your teams excited and eager to support the shift.
The Future Of Social Measurement: Social Intelligence
Once upon a time, it was enough to just listen to social channels. Then we added in analytics to try and figure out whether what we were doing online was working. The sheer volume and complexity of today’s digital data makes listening, measuring and understanding your data more important than ever before. I’ll walk you through what’s changed, the essential elements of a strong social intelligence practice, and how to think about social data and measurement in a way that actually moves your business forward.
The Real Business of the Social Professional
Learn and understand how community management and social media roles have changed from online forum moderation and campaign coordination into robust and pivotal business strategy roles. I will cover the profile and characteristics of today’s successful social professional, how this role integrates into business today, and why “engagement metrics” aren’t enough to quantify your team’s success.
Setting Smart Digital Marketing Priorities
How do you build a framework that helps you determine where you should be spending your time, money and resources for your social media and digital marketing programs? This presentation will walk you through the important questions you need to ask inside your company and how you need to align your goals in order to determine the roadmap and strategies that will work best for you.
Amber in Action
Track Social Media Impact, Not Activity (CreativeLive Workshop)
The Social Business Professional: How Today’s Marketers Can Ignite Massive Change (Keynote)
Behind The Brand (Interview)
The Importance Of Storytelling (SXSW PreCommerce Summit Keynote)