If you’re making the decisions about your business purely because you say “Well I’d pay for that”, you’re making the dangerous assumption that all of your customers, clients, potential clients, and the world at large think exactly like you do. Perhaps more importantly, if you’re the kind of person who Read more »
Displaying all posts for Advertising and Marketing
This Means You (and me, too).
Interesting phenomenon happened surrounding this post. I had a couple of people that I like and respect very much say “Why do marketers need to be told these things multiple times?” We read tons. We absorb a ton of information. I think part of the trouble is that we stop Read more »
Real Work Isn’t Sexy.
When you’re a professional services provider – like, say, a social media person or a marketing person – your job is presumably to offer your expertise to a company that needs it to supplement and enhance their own. To solve a problem, make something easier, make something better, make something Read more »
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