Setting Comments Adrift: Impact Can Be Silent

Brass Tack Thinking - Setting Comments AdriftThe web changes.

The way people behave on the web changes, the way it affects them and motivates them changes too. That includes the writing we do on blogs.

The holy grail of blog success was often thought to be comments. In fact, once upon a time, that input and conversation was part of my my validation and reward for writing. That I inspired someone to write something to me in return was fantastic, to contribute to a dialogue right before my eyes.

Comments were enthusiastic and abundant. It was the time on the web when conversation drove everything, because the novelty of interaction was still fresh.

Now it’s not so simple. [Read more…]