You can have the most amazing product in the world, provide an incredibly valuable, useful, important service…but it can be tarnished in an instant by a single thing. Conversely, a difficult situation or a disappointed customer can be remarkably helped – even completely turned around – by that very same Read more »
Hokey dokey. Let’s talk for a minute about this whole “control” thing. We social media nerds are fond of talking about not “controlling” the message. And companies are freaking out about the idea of “losing control” of their brands and their stuff because the rolling tide that is the social Read more »
We talk a lot – all of us – about building brands by solving problems for people, being there when they need you, and being a bit remarkable. I got that today from Apple. It wasn’t heroic in the sense of leaping tall buildings in a single bound, but it Read more »
Liz Strauss recently told her community what her plans were to make sure she’s making good on her promises and backing up her talk with action. So I set out to articulate what I believe my social contract is with the communities I participate in and who are kind enough Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.
(Or, download a free chapter here.)
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