Displaying all posts for Business and Economy

Buckets.

As communicators, we’re obsessed with buckets.  We’re always putting people into buckets. Target audiences. Key demographics. Influencers. Fans. Detractors. B2B. B2C. Prospects. Flying Purple People Eaters. Whatever. We’ve gotten far, far too mired in our textbooks and comfortable with the idea that if we generalize someone into a bucket, we Read more »