As communicators, we’re obsessed with buckets. We’re always putting people into buckets. Target audiences. Key demographics. Influencers. Fans. Detractors. B2B. B2C. Prospects. Flying Purple People Eaters. Whatever. We’ve gotten far, far too mired in our textbooks and comfortable with the idea that if we generalize someone into a bucket, we Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.