Displaying all posts for business strategy

Our Obsession With Competition

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We’re obsessed with our competition. What they’re doing. What they’re not doing. Where they are in comparison to us (even silly, trivial things like how many fans or followers they have versus how many we do). Understanding the competition is important. You *do* need intel, perspective, and a finger Read more »

All Social Media Roads Lead to Rome

There’s something important to realize about all of the touchpoints we talk about on the web, and in business. We often cite these things as our goals for participation in social media, for marketing, for communications of all kinds. Brand Awareness Engagement Relationship Building Trust Thought Leadership Loyalty Read more »