You cannot be all things to all people, especially in business. We know this, right? We say it often. We talk about the fact that you can only please all of the people some of the time and some of the people all of the time and most of the Read more »
Displaying all posts for Business
The Albert Einstein Guide to Social Media
Albert Einstein knew an awful lot. And if you pay attention to his work and his most famous statements about it, you might just think he was talking about us, the social media crew. We might not be looking for a unified theory for all things quantum in our day Read more »
3 Reasons Why Expertise Costs Money
On the web, the battle rages on every time a example of paid content or expertise comes on the scene. I’m not talking about sponsored posts or tweets – that’s a different argument that we’ll have to have another day. I’m talking about projects like Third Tribe, or other membership-based Read more »
Rules and Education Aren’t the Same
Social media needs more training teaching, not more rules. [update: if you read the post, you'll know that I'm talking about teaching more than training. But for those not reading past the first sentence, let's clear this up.] Guidelines are great, if they emerge from education. If they’re the arrival Read more »
The Taboo (But Critical) Community Skill
When we talk about community or social media people in business roles, we talk about a lot of things. Their ability to communicate, to interact. To be helpful. To be a diplomat and a conversationalist and a steward of the brand. But because it’s so often a taboo subject in Read more »
Social Media Is Not the Disease
When you’re looking at whether or not “social media” is a blessing or a curse, remember this. It’s just the amplifier. The mechanism for the word, idea, attitude or behavior to spread faster and farther, and with less discretion. I’ve been thinking a lot about this for months, but my Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.