The questions abound with social media and marketing in a new communications environment. How do I convince people that this is important? How can I marry social media with my existing communication efforts? How does this translate into sales? How do I prove ROI? How can we succeed Read more »
I’ve heard several people lately discussing the uses for social media in a business-to-business (B2B) environment. Should we? Is it valuable? Can it move the needle? Yes, yes, and more yes. Perhaps the single most valuable ongoing activity in a B2B environment is business development. The act of nurturing and Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.
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