People aren’t born into leadership positions. We usually start in the trenches, as the doers. The bricklayers. The people touching all the parts, from the inside out. We earn the right to lead the projects and the vision by doing the work itself, and doing it well. But therein usually Read more »
Businesses that struggle the most with measuring social media are the ones that struggle with measurement, period. Social media isn’t harder to measure than any other area of business. It’s harder to prove causality, but then again, direct and independent causality is awfully hard to prove for any singular event Read more »
Or it might be, anyway. I love hearing all the various and sundry excuses that roll around out there for why something doesn’t or can’t work for your business. You’re in B2B. You’re in B2C. You’re a non-profit. You don’t have enough time. You have a limited budget. You can’t Read more »
My insightful friend Tamsen has helped me realize something this year about my professional self that I didn’t quite realize with such clarity before: I’m the person that tends to go against the grain, but with the aim of forward progress. I work very hard to toe lines and push Read more »
I say “we”, because I include myself in what I’m about to say. Yesterday, I posted that what we really need is more people with solid business skills. And Justin commented, rightly so, that many of the people shouting AMEN might just be part of the problem. He’s not wrong. Read more »
I don’t care about social media gurus or experts or mavens or whatever. That whole thing is going to settle itself out eventually, when the good work starts getting more concrete, and the people actually doing the work continue demonstrating and illustrating their learnings and results. What concerns me far Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.
(Or, download a free chapter here.)
Want energy? Enthusiasm and passion? Perspective from a seasoned professional? Concrete and actionable content about social media and business without the fluff and hype? I'm just the speaker for you.