Many of us understand the idea that in order to have a successful social media or community program, you need some executive- or senior-level buy in for the long term. You’ve got to make a case to the executive team as to why this is important to your business and Read more »
The more I immerse myself in my role as a community director, the more something has become vastly apparent to me. I know I’m speaking from my own perspective here, but maybe this sparks some ideas for you. Typically…. When we talk about community management roles, we’re often talking about Read more »
If there’s one word that’s tossed around with abandon when it comes to social media, it’s “transparency”. But like any word that gets overused as a shortcut to describing a concept, I think we need to back up the truck a bit and discuss what we really mean by that. Read more »
Not every company is at the same point of maturity with social media, and that’s okay. Every set of business innovations comes with the leading edge adopters, the mainstream adopters, and the late adopters. When it comes to social business practices, some companies just seem like they’re made to tuck Read more »
So. I was thinking. I asked. You answered, and you got me thinking a lot about what’s next for me and for this blog and where we’re all headed together. And I didn’t want to leave that thread unfinished, so here’s what I want to share with you. I started Read more »
When I was in corporate America, I didn’t take on a new skill – say, direct mail fundraising – and say I was a “student” of fundraising. I was learning, but I was a professional. I was a professional honing a new skill, which – if we’re doing it right Read more »
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