Displaying all posts for case studies

The Quest for Firm Answers

I’m finally going to answer some of the questions that have been burning in your mind. The ones that your boss is demanding. The ones you say you aren’t getting from books or blogs or conference sessions. Ready? Where does social media live in the organization? Marketing. How much time Read more »

Building the Social Media Chamber of Commerce: Humana

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We’re all clamoring for real live examples of what’s working and what’s not, and I’m more than pleased to turn the stage over to Greg Matthews from Humana to share what’s he and his team have been up to over there. Greg is the Director of Consumer Innovations where Read more »