I had a brilliant conversation with Justin Kozuch last evening on Twitter. If you don’t know Justin, you should. Smart, introspective, determined to find more in all of this, just like I am. I really like talking with him because he’s always looking more closely at something, which is a Read more »
Even change requires a discerning, selective eye. We’ve discussed before our need to make room for both innovation AND improvement when it comes to creating more social businesses. I’ll grant you that innovation is the word that scares a lot of people, because it’s loaded. That’s why it gets Read more »
The reason that social business is struggling to take hold in these early days has nothing to do with the mechanisms of social media, the tools, the information, the lack of precedent or the inability to consistently articulate things like ROI or best practices. It has nothing to do, at Read more »
When the velocity of things changes, the art of setting goals and benchmarks needs to change with it. There’s no one that would question that the pace has shifted around us, especially in business. We’ve never been moving faster, or in so many directions at once. We can debate the Read more »
Best practices. Case studies. We ask for them. Nay, we *demand* them, especially when we’re trying to understand something that’s new to us. Through observing what others do, we hope that we can somehow find some clarity for ourselves and the challenges we’re about to undertake. But when we’re looking Read more »
For businesses embarking upon pivotal and difficult foundational change (like this whole social-media-integration-into-business thing), there are distinct stages that very closely resemble the traditional “stages of grief” we’ve come to know around loss in our personal lives. The people stewarding this change are often right in the thick of these Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.
(Or, download a free chapter here.)
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