Make Things Happen
“I’d like to better use social to build my business. But I don’t want to spend anything because we don’t have a budget, and we can’t cut anything else. I don’t want to have to hire anyone or spend any extra time on this, and no one else can take it on right now, so [...]
I had a brilliant conversation with Justin Kozuch last evening on Twitter. If you don’t know Justin, you should. Smart, introspective, determined to find more in all of this, just like I am. I really like talking with him because he’s always looking more closely at something, which is a rare and wonderful quality in [...]
Even change requires a discerning, selective eye. We’ve discussed before our need to make room for both innovation AND improvement when it comes to creating more social businesses. I’ll grant you that innovation is the word that scares a lot of people, because it’s loaded. That’s why it gets a lot of airtime. It implies [...]
The reason that social business is struggling to take hold in these early days has nothing to do with the mechanisms of social media, the tools, the information, the lack of precedent or the inability to consistently articulate things like ROI or best practices. It has nothing to do, at a fundamental level, with our [...]
When the velocity of things changes, the art of setting goals and benchmarks needs to change with it. There’s no one that would question that the pace has shifted around us, especially in business. We’ve never been moving faster, or in so many directions at once. We can debate the causes and the reasons for [...]
Best practices. Case studies. We ask for them. Nay, we *demand* them, especially when we’re trying to understand something that’s new to us. Through observing what others do, we hope that we can somehow find some clarity for ourselves and the challenges we’re about to undertake. But when we’re looking for best practices, we’re not [...]
Get More Information
Order Now!
Brass Tack Thinking is written by Amber Naslund, a social business strategist and the Co-Founder of SideraWorks, a social business consultancy. She's a published author, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication.
More about Amber