If you’re helping to integrate social media into your business or that of your clients, it’s not just your team you have to convince. In fact, the hardest part is managing UP, and maintaining lines of communication and delivering on expectations clearly and predictably. Managing up is as much a Read more »
Displaying all posts for change management
Getting Real About Creating Change
I wrote a while back about social media and culture shift. I continue to believe that the biggest obstacle to social media adoption and integration is a culture shift, not an operational one. But there’s a subtle point to be made. The culture issues that exist in these companies Read more »
Rules and Education Aren’t the Same
Social media needs more training teaching, not more rules. [update: if you read the post, you'll know that I'm talking about teaching more than training. But for those not reading past the first sentence, let's clear this up.] Guidelines are great, if they emerge from education. If they’re the arrival Read more »
You Can Only Lead the Horse
Is it possible that some organizations just simply aren’t ready for social media adoption? Yep. Why? Because they’re not equipped, ready, or open to evolve or change the way they’ve been doing things. Sometimes, it’s because change is complex, as in industries that are highly matrixed, or have complex regulatory Read more »
20 Questions To Start a Social Media Discussion
Let’s make something clear: you can be the person that starts asking the questions and initiating the conversations that move social media forward. You. Sitting right there. Yes, you. I don’t care if you’re the marketing assistant, the PR coordinator, the customer service manager, the HR director, or the mailroom Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.