I just had an interesting conversation with David Alston when I was visiting Radian6‘s office this last week, and it’s something that’s been on my mind for a long time. So I’m going to try and put it into words, just in case someone else is feeling the same thing Read more »
Displaying all posts for Communication
Elements of Web 2.0 Communication Guidelines
As more and more companies are considering a presence in social media, even more of them are asking for guidance for themselves and their employees. Although the document below uses the word policy (because that’s what some companies call it), I’m not a fan. (It may be semantics, but start Read more »
Starting Social Media: Building on What You Have
You don’t have to turn your entire world on its head to adopt social media. It’s not about taking everything you’ve already done and chucking it wildly out the window in favor of a revolution. Instead, look at your existing communications through a social lens. Instead of viewing them from Read more »
Dealing with Detractors
The ideal time to start a corporate social media program is not as a reaction to negative feedback, and getting up close and personal with your critics is one of the hardest parts of maintaining a presence in social media. But it’s actually becoming quite a typical story: the company Read more »
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