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The Lifespan of Words…Longer Than You Think.

Brass Tack Thinking - The Lifespan of Words

We caution people to be mindful of what they post online, because it lives forever. What really lives forever? Words. Words are hard to take back once they’re spoken. You can explain, caveat, clarify, even apologize. But the words are always there. And they linger. More specifically, the feelings those Read more »

What I Wish More People Knew: Tracey Byrnes

Some things I wish people knew about me - Tracy Byrnes

Today’s is a guest post from Tracey Byrnes, one of many responses to this post from last week. I’m delighted to share the more personal side of some of the folks you might know online and that I’ve enjoyed getting to know better. Tracey is a production coordinator, an Apple Read more »

Giving Chances

Image for Giving Chances

My mom works for a company in the manufacturing industry. They’ve got several factories, and a big warehouse on location that employs many people to handle freight, logistics, delivery….all that stuff. As part of her role, my mom helps interview and screen candidates for warehouse staff. A few weeks ago, Read more »

The Personal ROI of Social Media

My job is to care about the business case for social media. That’s what I do for a living. Put social media in the perspective of a brand or company and do my best to illustrate how it can build a business. But if I never manage to definitively prove Read more »

These Opinions Are My Own

Or are they? The recognizable words of a disclaimer: “These thoughts and opinions are my own, and not that of my employer.” But perhaps it’s not so easy. There was quite the kerfuffle yesterday over how Price Chopper handled a customer’s negative tweet, allegedly contacting that person’s employer and not Read more »

Clique, Clique…BOOM

Image for Clique, Clique…BOOM

Brain Athlete Basket case Princess Criminal We didn’t leave cliques behind in high school—we build them every day. Don’t think so? Look around you. Look at whose blogs you read. Whose attention you want. Whose influence you chase. I mean, how often do you really go outside and seek a Read more »

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