
I could have told you there were 42 reasons. Or 13. Or 6 steps. There aren’t. Or there may be, but I’m not going to list them out here. But headlines like that are just one contributing factor to a big problem: the continued erosion of critical thought and deliberate consumption and the hive-mind sharing [...]




The Reaction Machine
If I had named this post “3 Guaranteed Ways to Build Social Media Influence”, I can be almost assured that it would have ended up substantially shared even if the content was mediocre, and certainly far from anything guaranteed. If you write a post or an article and ask a provocative question in the title [...]