There’s a new consideration for businesses that social brings to bear. We laud social’s potential to revolutionize customer service. It gives the voice of the customer a platform. It makes big companies feel small again, gives them higher touch with the customers that matter to them. It shortens the distance Read more »
What constitutes a crisis? Discovering that someone has left a review saying they saw a mouse at your restaurant is certainly disconcerting. But is it a crisis? No. The social media monitors in your organization need to have a mutual understanding of what is a real crisis and what the Read more »
It’s really important that we talk more about failures in social media if we’re ever going to shine true, tangible light on what’s working and what’s not. I know there are lots of you out there that agree. But there’s an important distinction to be made. When we reference social Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.
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