Today’s post is a guest post from our friend and tack-minded cohort Matt Ridings, Founder of MSR Consulting, and a thought leader on integrating social media into the realm of Relationship Marketing. He blogs over at Techguerilla, and you can find him on Twitter at @techguerilla Fluffervoidance I have an Read more »
I’m pleased to see some folks like Brian Solis talk about intent and motivation as a consistent theme in their work. I really wish we’d all talk more about it as a foundational point upon which to build our customer relationships, because it’s important on both sides of the equation, Read more »
You want to uncover influencers, right? Find those people that can carry your message, get heard, cut through the noise and get people’s attention? The ones with the most eyeballs, the most leverage, the strongest voice, the most accumulated “social capital”? Let me tell you a story about Emily. Emily Read more »
The perfect storm of social media success isn’t just being human or just having your business needs met. It’s the collision of the two. We want our business deals and transactions to: Save us money Earn us money Solve a persistent problem for the long term Solve a singular Read more »
Think of your dentist’s office. Institutional furnishings, old copies of bad magazines, and the smell of latex, right? And my guess is that the prospect of heading to the dentist isn’t something that ranks high on your list of fun things to do. I admit that I’m still not delighted Read more »
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