You can have the most amazing product in the world, provide an incredibly valuable, useful, important service…but it can be tarnished in an instant by a single thing. Conversely, a difficult situation or a disappointed customer can be remarkably helped – even completely turned around – by that very same Read more »
We’re asking companies to listen and use social media but when they do, we question their motives. Or whether they really care. Or whether they’re just responding because someone yelled loud enough or has enough followers. Or whether they’re just going through the motions because someone said they should. What Read more »
Social media is grand, and yes, it’s proving to be valuable for customer service in some scenarios. But it’s exposing a big disconnect: the companies embracing using things like Twitter or blogs aren’t necessarily taking those principles and applying them to their more traditional ideas of customer service and the Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.
(Or, download a free chapter here.)
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