When you’re trying to make the case for social media inside your company, it’s not just your bosses you have to convince. Management matters, but often times, your colleagues and co-workers need some education, too. Especially if you’re planning long term and expecting that social media will become part of Read more »
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The Social Media Team: Roles and Responsibilities
So you’ve assembled your social media team, and you’re starting to put the road beneath your feet. Time to start sorting out who does what, right? Here are some things to consider in regard to roles and responsibilities for your team and building an approach that will work for your Read more »
New Series: Equipping a Social Media Team
I started to write a post about Equipping your Team for Social Media. And it grew and grew and grew until it became clear to me that this was much more digestible as a series. So today’s the start of what’ll probably end up being 4 or 5 posts about Read more »
The Social Media Stalemate
I had an interesting discussion on Twitter the other night, prompted by this thought: Why do companies trust their employees to answer a phone, but not to blog or get on Twitter? It drew a flurry of responses – everything from online activities being permanently etched in Google and thereby Read more »
This Means You (and me, too).
Interesting phenomenon happened surrounding this post. I had a couple of people that I like and respect very much say “Why do marketers need to be told these things multiple times?” We read tons. We absorb a ton of information. I think part of the trouble is that we stop Read more »
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