Social media isn’t all about planned campaigns and editorial calendars. In some cases, the best way to make an impact – to win the hearts and minds of customers and prospects – is by being timely, hyper-relevant, and individualized. This is contextually appropriate, just-in-time marketing where you find a chance Read more »
Displaying all posts for engagement
Social Hunter-Gatherer Programs
Today’s is a guest post from Matt Ridings, a friend of mine who has a sharp mind, even sharper wit, and a refreshingly pragmatic and holistic approach to all this social stuff. You can find Matt on Twitter at @techguerilla (but don’t say I didn’t warn you). Lately I’ve Read more »
Engagement as a Universal Constant
How familiar are statements like these? “Gee I really wish such-and-such would just engage.” “Be engaged in order to be successful in social media.” “Social media is different than marketing because it’s about engagement.” “We really want to engage our community.” All fair statements, through their own lenses. But Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.