When the velocity of things changes, the art of setting goals and benchmarks needs to change with it. There’s no one that would question that the pace has shifted around us, especially in business. We’ve never been moving faster, or in so many directions at once. We can debate the Read more »
How many times have you set a goal…and just missed it? For a lot of us, “just missing it” is tantamount to failure. For recovering perfectionists like myself, it’s all too easy to see success in terms of black and white, and the goals that get us there as pass/fail Read more »
When it comes to business – and most especially social media – measurement is still a vast, ongoing discussion that’s fraught with questions. Many of those questions start at the very beginning: How do I know I’m setting the right goals? As we’ve said a zillion times before, the right Read more »
Why do we do it? We set goals, we make plans. We tell ourselves we will…this time. But we don’t. A while back, Julien Smith wisely pointed out (as is his wont) that three of us are present for any decision: there’s who we were, who we are, and who we Read more »
Or it might be, anyway. I love hearing all the various and sundry excuses that roll around out there for why something doesn’t or can’t work for your business. You’re in B2B. You’re in B2C. You’re a non-profit. You don’t have enough time. You have a limited budget. You can’t Read more »
Every year, around this time, folks start crafting their predictions for the upcoming year. What will be the next Twitter, who will be the next Chris Brogan, what the killer apps will be and why, who’ll get bought, sold, whatever. But if I’m honest, speculation isn’t useful to me unless Read more »
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