An aspect of social media execution that I think often gets lost in the shuffle is communicating among your internal team. It’s so very critical to doing this stuff (okay, any business stuff really) well, but it’s like the shoemaker’s kids having crummy shoes. We forget to take care of Read more »
Displaying all posts for howto
The Social Media Team: Plug in and Participate
You’ve built a team. You’ve sorted out some roles and responsibilities. You’ve got a listening tool system in place, and you’ve got a sense of what you’re going to say. Now it’s time to start participating – in other words, talking to your customers online, in the places where they Read more »
Assembling the Social Media Team
When you’re assembling a team of people to head social media efforts, it can be a daunting task. What characteristics and skills do you look for? What departments/disciplines should be represented? And how do you prepare for the inevitable turnover? Let’s take these in turn. Nunchuck Skills, Bow Hunting Skills… Read more »
New Series: Equipping a Social Media Team
I started to write a post about Equipping your Team for Social Media. And it grew and grew and grew until it became clear to me that this was much more digestible as a series. So today’s the start of what’ll probably end up being 4 or 5 posts about Read more »
Social Media Starter Kit: Twitter
If you’re already on Twitter, you know it’s more than just talking about what people have for breakfast. It’s more like “conference call IM” to me. Link sharing, conversation, personal connections that break the ice before in-person meeting, professional networking. For me, it’s become the equivalent to having another phone Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.