Even change requires a discerning, selective eye. We’ve discussed before our need to make room for both innovation AND improvement when it comes to creating more social businesses. I’ll grant you that innovation is the word that scares a lot of people, because it’s loaded. That’s why it gets Read more »
The reason that social business is struggling to take hold in these early days has nothing to do with the mechanisms of social media, the tools, the information, the lack of precedent or the inability to consistently articulate things like ROI or best practices. It has nothing to do, at Read more »
When the velocity of things changes, the art of setting goals and benchmarks needs to change with it. There’s no one that would question that the pace has shifted around us, especially in business. We’ve never been moving faster, or in so many directions at once. We can debate the Read more »
Best practices. Case studies. We ask for them. Nay, we *demand* them, especially when we’re trying to understand something that’s new to us. Through observing what others do, we hope that we can somehow find some clarity for ourselves and the challenges we’re about to undertake. But when we’re looking Read more »
It’s inevitable that in many discussions of social media and social business development, someone will ask: What’s the next big thing? What happens now? The next big thing isn’t big at all. Well, at least in terms of flashiness or bombastic, noisy fanfare. It’s not even likely to be sexy. Read more »
We’re obsessed with our competition. What they’re doing. What they’re not doing. Where they are in comparison to us (even silly, trivial things like how many fans or followers they have versus how many we do). Understanding the competition is important. You *do* need intel, perspective, and a finger Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.
(Or, download a free chapter here.)
Want energy? Enthusiasm and passion? Perspective from a seasoned professional? Concrete and actionable content about social media and business without the fluff and hype? I'm just the speaker for you.