Displaying all posts for inspiration

A Belated Note of Thanks

This is a relatively personal post in some ways, but there’s a sound lesson here that I hope you’ll hear. In 2007, I was working in the corporate world, and I wasn’t too happy. But one bright spot for me was the work I was doing with Gini Dietrich and Read more »

How Scott Stratten Kicked My Ass

Not literally, of course. But he did. Scott Stratten – UnMarketing for those of you in his fabulous Twitter harem and author of the awesome book by the same name – presented a keynote at Inbound Marketing Summit in Boston this week. If you’ve never seen Scott speak, you’re missing Read more »

I want to follow stories.

It’s not your numbers that make you interesting. It’s not your title, your logo, your tagline, your brand promise. It’s not the colors you agonized over for your website. It’s not about what you’ve accomplished, because to me, that’s already in the past. I want to follow your story. I Read more »