3 Reasons Why Expertise Costs Money

The No-Nonsense Guide To Getting Paid For Your Expertise - Brass Tack Thinking

On the web, the battle rages on every time a example of paid content or expertise comes on the scene. I’m not talking about sponsored posts or tweets – that’s a different argument that we’ll have to have another day. I’m talking about projects like Third Tribe, or other membership-based learning communities. Or ebooks that [...]

The Social Media Ego Threat

Information hoarders are an endangered species. It’s not enough to know something anymore, because the internet knows it, too. If you don’t share it, someone, somewhere, will. Your value to a company is no longer your tribal knowledge, because knowledge is currency now, and it’s traded on a massive free market. To many professionals in [...]