Your success depends on the questions you ask — and the answers you get.
Your success depends on the questions you ask — and the answers you get.

On the web, the battle rages on every time a example of paid content or expertise comes on the scene. I’m not talking about sponsored posts or tweets – that’s a different argument that we’ll have to have another day. I’m talking about projects like Third Tribe, or other membership-based learning communities. Or ebooks that [...]
It’s not about the tools. We all know this, right? We say it all the time. But what do we mean? If we strip out the tools and look at function over form, what do we find? We start to get at the reasons behind using the tools. The potential impact points. The motivations for [...]
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Brass Tack Thinking is written by Amber Naslund, a social business strategist and the Co-Founder of SideraWorks, a social business consultancy. She's a published author, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication.
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