Displaying all posts for language

We’re All Selling Something: Why Labels Matter

I work for a software company. In the business world, companies like mine are often referred to as “vendors”. This gets under my skin. Why? Because rather than simply categorizing a business for what it does, it’s often delivered in a pejorative way, as if the business providing the product or Read more »

Friday Fun: The Buzzword Graveyard

This morning, I tweeted that I really need to petition for the death of the phrase “game-changing”. It’s so overused, and most often complete hyperbole. We do that a lot in business, don’t we? Personally, I wish for Brass Tack Language: choosing words that actually say what you mean, without Read more »