I think I’m going to end up repeating myself again, but I’m not sure I can help it. One of the frustrations I have with the discussions that swirl around social media is that there’s a big, big difference between something that’s difficult, and something that takes work. Social media Read more »
Displaying all posts for Marketing and Advertising
The Quicksand of Social Media Buzzwords
You’re trying to discuss and describe the movement that is social media. Imagine you’re not allowed to say any of the following: You need to join the conversation It’s about relationships (or people) It’s not about the tools You need to be listening Transparency Authenticity Can you come Read more »
Get A Yardstick
Ah, measurement. How we love to have a gauge of whether what we’re doing is working or not. No more telling me that you can’t measure the impact of social media. Here’s a pile of metrics you can consider. Try benchmarking them before you start your online outreach or community Read more »
Should the Basics Evolve?
Sometimes a comment spawns an entire thought train for me. Today, it wasn’t a comment here, but rather on that crazy Irish dude from Boston’s blog (can’t remember his name), and by Ken Kadet. I’m actually very much immersed in the thoughts about B2B and B2C not being so different Read more »
Is It Dead Just Because You Don’t Get It?
Blogging is dead. PR is dead. Journalism is dead. Marketing is dead. I’m beginning to wonder if declaring something deceased and in the ground is happening simply because we can’t figure out how to make something work for US. Tearing apart something that doesn’t work for you is easy. Anyone Read more »
Social Media Predictions from a Jedi Master
Peter Kim posted today his collection of social media predictions from some of the big players in the industry. But I was completely shocked that he didn’t seek the guidance of the one and only Jedi master, Yoda himself. I’d venture to guess that if Yoda were here, he’d have Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.