Sleeplessly, I was reading Chris Brogan’s post on cafe-shaped conversations in social media. The premise is that these smaller, more intimate conversations between companies and customers work when you’re small, when those conversations can be parsed into smaller chunks. But what about the guys who make aluminum foil or laundry Read more »
Displaying all posts for Marketing and Advertising
ROI Begins At The End
I wasn’t going to do it. I wasn’t going to post on ROI, because it’s a saturated subject right now that I think needs time to marinate. But I cannot, CANNOT get past a niggling issue of mine that keeps getting missed. So I’m going to concentrate my perspective here. Read more »
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