We’re taught to be modest. Most of us, anyway. Bragging about your accomplishments is frowned upon, typically, as being self-aggrandizing or arrogant. And arrogance is one of those traits that nearly everyone agrees is unattractive and off-putting, either in business or in personal relationships. But there is an incredibly fine Read more »
This morning, I tweeted that I really need to petition for the death of the phrase “game-changing”. It’s so overused, and most often complete hyperbole. We do that a lot in business, don’t we? Personally, I wish for Brass Tack Language: choosing words that actually say what you mean, without Read more »
Let’s make something clear: you can be the person that starts asking the questions and initiating the conversations that move social media forward. You. Sitting right there. Yes, you. I don’t care if you’re the marketing assistant, the PR coordinator, the customer service manager, the HR director, or the mailroom Read more »
This morning, I spoke with a group from the Marketing Executives Networking Group here in Chicago. Their focus areas were all over the map, from financial services to education to CPG, tech, and public relations. I was, of course, the heretic brought in to talk social media and discuss some Read more »
How many times have you asked this, or heard it asked? Yes, but who OWNS social media? Is it marketing? PR? Customer service? My answer? Yes. You see, we’ve gotten so very matrixed and hierarchical in our approach to accountability and leadership (in everything, not just social media). We’ve told Read more »
There are so many discussions swirling around social media measurement these days, and the discussions I’ve had recently at conferences have reinforced the fact that as a whole, measurement of communication is incomplete at best. We’re not satisfied with what’s available to us in terms of proving the value of Read more »
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