We’re a little too focused on collecting humans like marbles. Our fans. Followers. Subscribers. Impressions. Once upon a time, numbers like gross circulation mattered a bit more, because the available channels and paths for information were somewhat limited. So by putting yourself visibly in one of them, chances were pretty Read more »
Measurement and analysis of social media can mean many things. All of them are useful, and not all of them are about that widely-misunderstood ROI. And as we’ve talked about before, there are some things you need to realize and understand about social media measurement before you get started. One Read more »
1. If you aren’t measuring anything else, social media measurement isn’t the problem. Measurement is a discipline, and it needs to be business-wide. If you’re going to ask about the ROI, value, or impact of social media and how to measure it, I’m going to ask how you’re going Read more »
I’m finally going to answer some of the questions that have been burning in your mind. The ones that your boss is demanding. The ones you say you aren’t getting from books or blogs or conference sessions. Ready? Where does social media live in the organization? Marketing. How much time Read more »
Earlier, I posted about creating measurable objectives, because that seemed to be a hard thing for some folks to master. It requires some work, but ultimately, it’s well worth learning how to do. And it’s pivotal to today’s subject. I keep hearing folks all over the place struggling with how Read more »
There are so many discussions swirling around social media measurement these days, and the discussions I’ve had recently at conferences have reinforced the fact that as a whole, measurement of communication is incomplete at best. We’re not satisfied with what’s available to us in terms of proving the value of Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.
(Or, download a free chapter here.)
Want energy? Enthusiasm and passion? Perspective from a seasoned professional? Concrete and actionable content about social media and business without the fluff and hype? I'm just the speaker for you.