The Lifespan of Words…Longer Than You Think.

Brass Tack Thinking - The Lifespan of Words

We caution people to be mindful of what they post online, because it lives forever. What really lives forever? Words. Words are hard to take back once they’re spoken. You can explain, caveat, clarify, even apologize. But the words are always there. And they linger. More specifically, the feelings those words evoke can last even [...]

The Obvious But Uncomfortable Way Your Company Culture Is Judged

A healthy business culture is something we all aspire to. We hold up shining examples like Zappos or Southwest Airlines when we talk about the kind of personality and mindset we want to portray to our employees and customers. There’s an important element in defining that culture that we sometimes discuss, but rarely pointedly, because [...]