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Calling Bullshit on Social Media

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There are tools. There are people who use the tools. And then there are people who are tools. Know the difference. Ass-kissing will get you anywhere, but where is that, exactly? Where do you actually want to go from there? Think long-term. Speaking of long-term, “asshole” is not Read more »

When To Take It Private*

A comment by Jen on my post about using Twitter DMs for business asked a specific question: How do you know when to take a conversation into more private channel, versus continuing it out in the open? In other words, you have a disgruntled customer on Twitter. Do you respond Read more »