Displaying all posts for Public relations

A Dear John Letter to PR Folks

Dear PR folks, I get bunches of pitches via email. I never really asked for them, but there they are. I understand. It’s the business you’re in. They’re press releases, mostly, but sometimes a more personalized attempt at news or an event or a product promotion. Once in a while, Read more »

The Pitch That Worked

I tweeted the other day that I got a really great pitch via email, and dozens of folks immediately wanted me to share it. But I won’t, partly because I don’t have permission, but mostly because it shouldn’t matter. Writing a decent email pitch isn’t complicated. And I know some Read more »

What The Next Generation Needs To Know

This morning, I spoke with a group from the Marketing Executives Networking Group here in Chicago. Their focus areas were all over the map, from financial services to education to CPG, tech, and public relations. I was, of course, the heretic brought in to talk social media and discuss some Read more »

Talk Like We Do

Image for Talk Like We Do

I got a pitch via email today that was actually for something pretty cool, and something I might actually pass along to folks. It included a short informational press release, which was fine. But I nearly choked on the quote that was in the release. I’ve changed identifying details so Read more »

Is It Dead Just Because You Don’t Get It?

Blogging is dead. PR is dead. Journalism is dead. Marketing is dead. I’m beginning to wonder if declaring something deceased and in the ground is happening simply because we can’t figure out how to make something work for US. Tearing apart something that doesn’t work for you is easy. Anyone Read more »