I’ve talked a great deal this year about embracing change. About grabbing hold of the opportunity – and responsibility – to ask hard questions and challenge what you know. It’s an exciting time we’re part of, both as professionals and as humans, and I’m as eager than ever to make Read more »
“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered, because it was likely a customer or a potential customer on the other end of the line. Now, the calls are Read more »
The more comfortable we get about the idea of measuring social media, the more we want to dig into the practical application of it. So I wanted to pen a series that puts a little more hands-on thinking to the practice and process of measuring and analyzing social media. I’m Read more »
When you think of social media roles, chances are you think of a community manager or the oh-so-generic “social media manager”, which is usually some function of the marketing department managing strictly social media programs. But there are loads of other potential roles that can integrate or represent social media Read more »
So you’ve assembled your social media team, and you’re starting to put the road beneath your feet. Time to start sorting out who does what, right? Here are some things to consider in regard to roles and responsibilities for your team and building an approach that will work for your Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.
(Or, download a free chapter here.)
Want energy? Enthusiasm and passion? Perspective from a seasoned professional? Concrete and actionable content about social media and business without the fluff and hype? I'm just the speaker for you.