My job is to care about the business case for social media. That’s what I do for a living. Put social media in the perspective of a brand or company and do my best to illustrate how it can build a business. But if I never manage to definitively prove Read more »
Displaying all posts for Relationships
8 Ways to Manage Up for Social Media Success
If you’re helping to integrate social media into your business or that of your clients, it’s not just your team you have to convince. In fact, the hardest part is managing UP, and maintaining lines of communication and delivering on expectations clearly and predictably. Managing up is as much a Read more »
Dave Murray Gets Personal (And Hysterical)
Way back in March this year, I finally got to meet my friend Dave Murray in person, in Detroit. Dave and I had chatted several times online through various channels, but never had the chance to sit down and share some words in person. Boy, I had no idea what Read more »
Relationships Aren’t Universal
A comment by Jeremy Fischer on yesterday’s post hit on something I’ve been contemplating, but haven’t yet articulated. He inspired me to explore this a bit further (thanks, Jeremy), so I’ll give it a shot. With each growing and nascent concept (like social media) comes a set of vocabulary we Read more »
7 Sensible Strides Toward A Stronger Community
It’s no surprise that I have community on the brain lately. Mostly because it’s my job, but I’m reflecting a lot on how much this role is starting to shift organizational mindset toward social media. In fact, the idea of “building community” is often many companies’ first thoughts when embarking Read more »
When Trust Breaks
As a company, one of the single greatest assets you have is the trust of your community. The people that care enough to do business with you for any number of reasons. Protecting that trust is critically important, and it’s the entire basis for having continuing open dialogue with your Read more »
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