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Social Media Case Studies and Confidentiality

Here’s another something to consider about our continual quest for case studies. Those of us that work directly with businesses and clients around social media aren’t always at liberty to discuss openly what they’re up to. We can anonymize the information to a certain degree, but if the campaigns or Read more »

Don’t just listen. Observe.

Shannon Paul wrote a really clever post the other day about Cultural Immersion for the Social Media tourist. She’s hitting on something that’s been nagging at me.  We keep saying that listening is the first step to participating in social media. But companies who are seeking to better understand social Read more »