We’re taught to be modest. Most of us, anyway. Bragging about your accomplishments is frowned upon, typically, as being self-aggrandizing or arrogant. And arrogance is one of those traits that nearly everyone agrees is unattractive and off-putting, either in business or in personal relationships. But there is an incredibly fine Read more »
Let me ask you a question: Are you offering what you sell, or selling what you offer? One is about relationships, the other transactions. One is about pull, the other push. One is about permission, the other interruption. One is about engagement, the other broadcast. One is about conviction, the Read more »
There’s something important to realize about all of the touchpoints we talk about on the web, and in business. We often cite these things as our goals for participation in social media, for marketing, for communications of all kinds. Brand Awareness Engagement Relationship Building Trust Thought Leadership Loyalty Read more »
Sigh. I know some of you are here for the get-rich quick answer, and if you are, you can stop now. That headline was bait, pure and simple. Sorry. But the claim is true, and I’ll explain. Today on Twitter’s #SMChat, DJ Waldow asked about professional uses for Twitter and Read more »
When we talk about community or social media people in business roles, we talk about a lot of things. Their ability to communicate, to interact. To be helpful. To be a diplomat and a conversationalist and a steward of the brand. But because it’s so often a taboo subject in Read more »
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