Some of you have noticed that I’m no longer on the sidebar of this blog — but I haven’t gone away. I’ll be back from time to time as a guest author, and often as a reader. Why the change? Well, I followed my own advice, offered here: Stop shipping. Read more »
Seth Godin’s latest book talks about Linchpins: people inside a business that really are pivotal to its success. (That’s an affiliate link for Amazon, just in case you need to pick up the book and read it). But there’s a big difference between being indispensable and irreplaceable. One is important Read more »
Successful adoption of social media is far more cultural than operational. The difficulty in social media, contrary to frequent discussion, isn’t in how to use the tools or the tactics. It’s not about measurement or determining ROI. Those things are tangible, and solvable, with time, dedication, and elbow grease. The Read more »
You’ve heard the variations on the phrase “Drinking the Kool-Aid”. People boasting that they didn’t, people criticising others for doing so. Ragging on someone, even, for drinking their own Kool-Aid. I want to take a moment to draw a very important distinction between blind, sheep-like following or zealotism and true Read more »
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