Displaying all posts for social business

The Great Irony of Social Velocity

The Great Irony of Our Immediate World - Brass Tack Thinking

I had a brilliant conversation with Justin Kozuch last evening on Twitter. If you don’t know Justin, you should. Smart, introspective, determined to find more in all of this, just like I am. I really like talking with him because he’s always looking more closely at something, which is a Read more »

The Painstaking Work of Business Renovation

The Painstaking Work of Business Renovation - Brass Tack Thinking

Even change requires a discerning, selective eye. We’ve discussed before our need to make room for both innovation AND improvement when it comes to creating more social businesses. I’ll grant you that innovation is the word that scares a lot of people, because it’s loaded. That’s why it gets Read more »

The Fractured Foundation of Social Business

The Fractured Foundation of Social Business - Brass Tack Thinking

The reason that social business is struggling to take hold in these early days has nothing to do with the mechanisms of social media, the tools, the information, the lack of precedent or the inability to consistently articulate things like ROI or best practices. It has nothing to do, at Read more »

Our Era Of Wayfinding

My Own Adventure in Wayfaring: Saying Farewell to Radian6

“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead teach them to yearn for the vast and endless sea.” -Antoine de Ste. Exupery There was a time when I cared a lot about making sure I wrote Read more »

Consider This: 24/7 Access, Work, and Social Media

Brass Tack Thinking - Consider This

The emergence of social business and social media often presents more questions than answers, or new considerations and conundrums that we haven’t faced before. Occasionally with Consider This, we’ll put the questions to the community here, and let the discussion head where it will. Who says blogging has to be Read more »

Social Media Adoption and The Stages of Grief

Image for Social Media Adoption and The Stages of Grief

For businesses embarking upon pivotal and difficult foundational change (like this whole social-media-integration-into-business thing), there are distinct stages that very closely resemble the traditional “stages of grief” we’ve come to know around loss in our personal lives. The people stewarding this change are often right in the thick of these Read more »

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