The reason that social business is struggling to take hold in these early days has nothing to do with the mechanisms of social media, the tools, the information, the lack of precedent or the inability to consistently articulate things like ROI or best practices. It has nothing to do, at Read more »
For businesses embarking upon pivotal and difficult foundational change (like this whole social-media-integration-into-business thing), there are distinct stages that very closely resemble the traditional “stages of grief” we’ve come to know around loss in our personal lives. The people stewarding this change are often right in the thick of these Read more »
It’s inevitable that in many discussions of social media and social business development, someone will ask: What’s the next big thing? What happens now? The next big thing isn’t big at all. Well, at least in terms of flashiness or bombastic, noisy fanfare. It’s not even likely to be sexy. Read more »
Strategic progress and change of any kind has two distinct bookends: where you are, and where you’ll be at a future point in time. The strategy is designed to move us from here to there. It’s the charted course to an imagined destination. Where we trip all over ourselves when Read more »
We talk a lot about needing to “educate” people about social media. And at recent events and meetings I’ve attended, I can confirm that companies are asking themselves how they educate their teams and colleagues about social media, too. But the real question: WHAT do we need to be teaching? Read more »
When you’re trying to make the case for social media inside your company, it’s not just your bosses you have to convince. Management matters, but often times, your colleagues and co-workers need some education, too. Especially if you’re planning long term and expecting that social media will become part of Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.
(Or, download a free chapter here.)
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