Best practices. Case studies. We ask for them. Nay, we *demand* them, especially when we’re trying to understand something that’s new to us. Through observing what others do, we hope that we can somehow find some clarity for ourselves and the challenges we’re about to undertake. But when we’re looking Read more »
Mild rant forthcoming. I see so many case studies for social media being presented – in their entirety – as: social discounts and coupons a video campaign a clever Facebook contest But this drives me crazy insane. Here’s why. Social media is not just direct marketing parked online. Read more »
Here’s another something to consider about our continual quest for case studies. Those of us that work directly with businesses and clients around social media aren’t always at liberty to discuss openly what they’re up to. We can anonymize the information to a certain degree, but if the campaigns or Read more »
Yesterday, I posted my Q&A with Scott Monty from Ford and his responses to a pile of questions about how they are approaching social media. And I promised that I’d share with you my takeaways, so here they are. Will you share yours with us too, in the comments? Strategy Read more »
I had the great pleasure of meeting the inimitable Scott Monty earlier this year at the Marketing Profs Digital Marketing Mixer, and he was kind enough to spend the time and answer a few questions for me about Ford’s approach to social media. If you aren’t familiar with Scott, he’s Read more »
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