Displaying all posts for social media experts

Why You Shouldn’t Rely on a Social Media Ringer

Why You Don't Want To Rely On a Ringer - Brass Tack Thinking

Let’s hire a ringer! Or so goes the quick answer at many a business when they’re trying to figure out how to get their arms around social media. The temptation is to go out and scoop up someone with name recognition, with a prominent presence on the latest social networks, Read more »

Avoiding the Social Media Pigeonhole

Listen here: You don’t want to be a social media expert, okay? You really don’t. Social media is limited in focus and lifespan. It’s *one* line of application in an otherwise vast business landscape that includes many disciplines, and many approaches to solving the related challenges. That goes for me Read more »