Well, ok, counting alone is not what I’d call effective measurement. Counting something gives you a singular, rather meaningless number. Like your waist size. If you’re a 34 waist, that’s a single piece of information that tells you absolutely nothing without additional context. Same goes if you have 400 coins Read more »
Displaying all posts for social media measurement
The Discipline of Social Media Measurement
We hate math. Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is Read more »
4 Things You Need to Know About Influence
Want to build influence? Or measure it? Here are four things you need to know: Influence is simple… which makes it complicated. At its most simple, influence is the ability to make things happen. But which things? For whom? Over what span of time? Some people influence ideas, some actions. Read more »
Going Beyond Social Media Reach
We’re a little too focused on collecting humans like marbles. Our fans. Followers. Subscribers. Impressions. Once upon a time, numbers like gross circulation mattered a bit more, because the available channels and paths for information were somewhat limited. So by putting yourself visibly in one of them, chances were pretty Read more »
Choosing Goals for Social Media
When it comes to business – and most especially social media – measurement is still a vast, ongoing discussion that’s fraught with questions. Many of those questions start at the very beginning: How do I know I’m setting the right goals? As we’ve said a zillion times before, the right Read more »
5 Objectives for Social Media Measurement
Measurement and analysis of social media can mean many things. All of them are useful, and not all of them are about that widely-misunderstood ROI. And as we’ve talked about before, there are some things you need to realize and understand about social media measurement before you get started. One Read more »
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