Businesses that struggle the most with measuring social media are the ones that struggle with measurement, period. Social media isn’t harder to measure than any other area of business. It’s harder to prove causality, but then again, direct and independent causality is awfully hard to prove for any singular event Read more »
Displaying all posts for social media measurement
Breaking A Goal Into Metrics
Earlier, I posted about creating measurable objectives, because that seemed to be a hard thing for some folks to master. It requires some work, but ultimately, it’s well worth learning how to do. And it’s pivotal to today’s subject. I keep hearing folks all over the place struggling with how Read more »
How To Create Measurable Objectives
I tweeted sometime last week that I thought part of the problem folks face with social media measurement and determining performance against metrics like ROI is that they don’t know how to create measurable objectives in the first place. So let’s do a (bit of a long) drilldown of what Read more »
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