Well, ok, counting alone is not what I’d call effective measurement. Counting something gives you a singular, rather meaningless number. Like your waist size. If you’re a 34 waist, that’s a single piece of information that tells you absolutely nothing without additional context. Same goes if you have 400 coins Read more »
Displaying all posts for social media metrics
The Discipline of Social Media Measurement
We hate math. Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is Read more »
Analyzing the Value of a Blog Post
The post I wrote last week on 13 Truths about Social Media Measurement did well, and I thought it would be interesting to look at some stats around it in detail. As of today, it’s in the top 10 posts on my blog in terms of visits/traffic of all time Read more »
Practical Social Media Measurement: Leads, Conversions, Sales
One of the chief things that managers seem to want is the ability to draw lines and connect dots between their social media participation and sales (or other conversion metrics). There are two ways to do that, and one is much more difficult than the other. Cause and Correlation First Read more »
Practical Social Media Measurement: A New Series
The more comfortable we get about the idea of measuring social media, the more we want to dig into the practical application of it. So I wanted to pen a series that puts a little more hands-on thinking to the practice and process of measuring and analyzing social media. I’m Read more »
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