Strategic progress and change of any kind has two distinct bookends: where you are, and where you’ll be at a future point in time. The strategy is designed to move us from here to there. It’s the charted course to an imagined destination. Where we trip all over ourselves when Read more »
Displaying all posts for social media strategy
Rethinking Social Strategy
I really enjoyed this post by Brian Solis that articulates that social business and social strategy as we’ve been defining it are rooted in ideas that stretch beyond what we’re comfortable with today. We’re eager for all-encompassing terms, and we have some in depth discussions about finding just the right Read more »
Choosing Goals for Social Media
When it comes to business – and most especially social media – measurement is still a vast, ongoing discussion that’s fraught with questions. Many of those questions start at the very beginning: How do I know I’m setting the right goals? As we’ve said a zillion times before, the right Read more »
11 Lessons For Social Media’s Future
We talk a lot about needing to “educate” people about social media. And at recent events and meetings I’ve attended, I can confirm that companies are asking themselves how they educate their teams and colleagues about social media, too. But the real question: WHAT do we need to be teaching? Read more »
My Best Of: Social Media Learning
Over the course of the last year or so, we’ve accumulated quite a few posts over here, many of which I think can really help you put some social media stuff in play for your business. Or at least, that’s what I’m trying to do. The trick with blogging Read more »
The Albert Einstein Guide to Social Media
Albert Einstein knew an awful lot. And if you pay attention to his work and his most famous statements about it, you might just think he was talking about us, the social media crew. We might not be looking for a unified theory for all things quantum in our day Read more »
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