Social Strategy and Progressive Adaptation

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Strategic progress and change of any kind has two distinct bookends: where you are, and where you’ll be at a future point in time. The strategy is designed to move us from here to there. It’s the charted course to an imagined destination. Where we trip all over ourselves when discussing social media is that [...]

Filed Under: change management, Culture, Management & Leadership, Social media Tagged: , ,

Rethinking Social Strategy

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I really enjoyed this post by Brian Solis that articulates that social business and social strategy as we’ve been defining it are rooted in ideas that stretch beyond what we’re comfortable with today. We’re eager for all-encompassing terms, and we have some in depth discussions about finding just the right monikers for the upheaval that [...]

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Choosing Goals for Social Media

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When it comes to business – and most especially social media – measurement is still a vast, ongoing discussion that’s fraught with questions. Many of those questions start at the very beginning: How do I know I’m setting the right goals? As we’ve said a zillion times before, the right goals for you are going [...]

Filed Under: Measurement, Social media Tagged: , , ,

11 Lessons For Social Media’s Future

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We talk a lot about needing to “educate” people about social media. And at recent events and meetings I’ve attended, I can confirm that companies are asking themselves how they educate their teams and colleagues about social media, too. But the real question: WHAT do we need to be teaching? Some of it will depend [...]

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My Best Of: Social Media Learning

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Over the course of the last year or so, we’ve accumulated quite a few posts over here, many of which I think can really help you put some social media stuff in play for your business. Or at least, that’s what I’m trying to do. The trick with blogging is that the posts don’t always [...]

Filed Under: Communication, Culture, Social media Tagged: , , ,

The Albert Einstein Guide to Social Media

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Albert Einstein knew an awful lot. And if you pay attention to his work and his most famous statements about it, you might just think he was talking about us, the social media crew. We might not be looking for a unified theory for all things quantum in our day jobs, or pondering the discrepancies [...]

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