Displaying all posts for Social media

Take Back Your Attention

Brass Tack Thinking - Take Back Your Attention

The amount of attention we have to give is finite. The receipt of attention is earned, both initially to capture it, and continually to keep it. No one is entitled to it, ever. The online experience you immerse yourself in is, to a large degree, under your control. You can Read more »

Social, Progress, and the Lazy Brain

Brass Tack Thinking - Social, Progress, and the Lazy Brain

By and large, I think we’re capable of so much more. I took a sizable breather from writing and doing a lot of participation on social networks over the holiday season to think, to observe, and to lay the groundwork for the early days of SideraWorks. But something happened when Read more »

Not Everything Needs a Freaking Strategy

Brass Tack Thinking - Not Everything Needs a Freaking Strategy

I’m serious. I spend the better part of my work life framing out strategies, too, trying to provide a guiding and overarching path and plan for doing things. But aside from all of that, there *has* to be room for the unpredictable. The unexpected. The unforeseen. Human connections – if Read more »

Mad Libs and Social Media Mission Statements

Tom Fishburne - Mission Statement on Brass Tack Thinking.com

Today, a guest post and a punch of humor from our regular-ish reality check correspondent, Matt Ridings. I realize this isn’t one of those posts that everyone will agree with. That’s fine, we’re all wrong sometimes, and this time it might as well be you. In all seriousness though, there’s Read more »

Creating Counterfeit Customer Feedback

Brass Tack Thinking - Counterfeit Customer Feedback

I’ve been having a lot of work done on my house lately, which means workers and installers coming and going. Most recently, it was a new washer and dryer, and the installer said the same thing I’ve heard from many over the last couple of weeks: “You’ll get a call Read more »

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