Make Things Happen
I took a bit of an online sabbatical last week. It was good. Needed, even. Nothing exploded. No one died. I did of course answer client emails and take the necessary phone calls to keep the work world humming along, but I took a bit of a break from other stuff to contemplate a few [...]
Continuing to talk about social media as a “time suck” instead of focusing on how to better manage the investment of time is just one way we’re going to keep marginalizing it and wondering why the leadership of organizations doesn’t take it seriously or discuss it strategically. Everything worthwhile in business requires time. And just [...]
Marketers – or anyone in communications, for that matter – don’t do this. Hi Amber, Would you be so kind as to cover our CEO [redacted]‘s counterpoint to [big media outlet]‘s story published today title “[some story about some social media thing with a link]“? He was interviewed by [big media outlet] for the article, [...]
The amount of attention we have to give is finite. The receipt of attention is earned, both initially to capture it, and continually to keep it. No one is entitled to it, ever. The online experience you immerse yourself in is, to a large degree, under your control. You can give your attention easily with [...]
By and large, I think we’re capable of so much more. I took a sizable breather from writing and doing a lot of participation on social networks over the holiday season to think, to observe, and to lay the groundwork for the early days of SideraWorks. But something happened when I sat down to write [...]
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Brass Tack Thinking is written by Amber Naslund, a social business strategist and the Co-Founder of SideraWorks, a social business consultancy. She's a published author, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication.
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The Reaction Machine
If I had named this post “3 Guaranteed Ways to Build Social Media Influence”, I can be almost assured that it would have ended up substantially shared even if the content was mediocre, and certainly far from anything guaranteed. If you write a post or an article and ask a provocative question in the title [...]